Mailchimp Looker Studio Connector

Connect Mailchimp to Looker Studio (formerly Google Data Studio) to automate your reporting and create insightful and actionable dashboards.

Mailchimp Logo
Many Connectors On Any Plan
Many Accounts Per Connector On Any Plan
Help To Figure Out Your KPIs

Start Making Data Driven Decisions Using The Mailchimp Looker Studio Connector

The Mailchimp Looker Studio Connector allows you to get data from Mailchimp into Looker Studio. This includes:

Reports, Campaigns, Lists, Automations, Authorised Apps, Chimp Chatter, Connected Sites, Conversations, eCcommerce Stores and Landing Pages..

#109_report analysis_twocolour

How It Works


Sign-Up to a Plan

Sign-up to the Solo Plan using a Google Account. Use the same account to use the Mailchimp Looker Studio Connector.

#13 authentication


Connect Mailchimp

Authenticate and connect Mailchimp Accounts to Looker Studio.


Start Creating Actionable Mailchimp Dashboards

Use data from Mailchimp to create Actionable Dashboards in Looker Studio.

Pricing To Suit The Stage Your Business

Connector prices are based on the plan you choose/have


For a user who needs one to a few connectors, usually for their own needs




Mailchimp Accounts

USD Monthly


For a user that needs many different connectors. Eg to work with many clients




Mailchimp Accounts

USD Monthly


For multiple users needing many connectors. Eg staff of an agency with many clients

Coming Soon!






No credit card required!

How To Get Started?

First Sign Up to a Plan

Create a Google Account if You Don't Have One

If you are not signed into a Google account in the browser you are using when you click the Try button, you will be carried to the Looker Studio Overview page.
When you click the USE IT FOR FREE button, you will be presented with Sign in with Google screen. Sign in with a Google Account or click Create account to the bottom of the page to continue to Looker Studio.

Choose a Google Account to Sign-Up

Sign up and access to the connector is based on the Google Account used. Make sure you are signed in to the Google account you want to use in the same browser before you click try.

For users that use many Google Accounts in chrome however, it can be tricky to select the account you want to use, if it is not the default account. This is because the current behaviour of Looker Studio sends the user to the home screen when they attempt to change their account from the default, using the Google Account selector to the top right. The easiest way around this is to make sure to set up a Profile in Chrome for the Google Account you want to use, and switch to that Profile.

Screenshot of Looker Studio Authorise Google Account UI showing Authoirse Button encircled with red box
Click the Authorise Button

Start to Authorise Looker Studio to Use This Connector

In order to get your Mailchimp data into Looker Studio, your Google Account must Authorise the Mailchimp Looker Studio Connector to connect to Mailchimp.

Click the AUTHORISE  button start the process.

Select a Google Account to Authorise the Connector

If the Google Account you want to use is in the list presented, select it. If it is not, select Use another account. This account will be used both to use the Mailchimp Looker Studio Connector and Sign-up with a Plan.

Mailchimp Google OAuth Continue

Review What is Shared

Review what your Google Account will share with the Mailchimp Looker Studio Connector and click the Continue button.

Authorise the Connector

In order to connect your Mailchimp data to Looker Studio the Mailchimp Looker Studio Connector must be allowed to Connect to an external service.
Click the Allow button to Authorise.

Animated gif showing how to select the Solo Plan
Select a Plan

Select a Plan

  • Select the free Solo Plan to get started.
  • Click Next until the Autorisation screen in presented.
  • Click the AUTHORISE button to begin signing up to the Solo Plan

Review Your Order

Review the order and click Proceed To Checkout.

Your Order: Solo Plan without price. Mailchimp Connector showing quantity adjustment and price. "Proceed to Checkout" button at the bottom.

Enter Your Name

Enter your first and last name.

By default the email of the Google Account you used with Looker Studio is populated (if changed it must me an email of a Google Account you intend to use with Looker Studio).

The email used will also be the main email associated the subscription.

No billing information is required to get started!

Complete You Order!

Click the subscribe button to get the Solo Plan.

Complete your order: Showing total price of $10 and "Subscribe" button to the bottom.

Connect Mailchimp to Looker Studio

Your Mailchimp Login Credentials will Be Used to Authenticate

Have Mailchimp login credentials ready.

#13 authentication

Add An Account

  1. Select Add an Account from Connector Management.
  2. Click Next until the Authorise button is shown.
  3. Click Authorise button.

Mailchimp click authorise to connect to data

  1. Enter your Mailchimp login credentials for OAuth authentication.

Mailchimp OAuth Login

  1. If the credentials gives you access to more than one Mailchimp accounts, select the account you wish to authenticate.

Mailchimp OAuth select an account

  1. Review the permission and allow.

Mailchimp OAuth Allow


About Mailchimp

Mailchimp is an email marketing platform that allows businesses to create, send, and track email campaigns. It offers customizable templates, audience segmentation, and automation features for effective email marketing.

About Looker Studio

Looker Studio (formerly Google Data Studio) is a visualisation and reporting tool offered by Google. With Looker Studio, users can connect, transform and visualise data from various sources, creating dynamic and interactive reports and dashboards. There is a free and a paid (Pro) version of Looker Studio

Frequently Asked Questions

There is no difference! Google Data Studio is now Looker Studio!

In December 2022, Google renamed “Google Data Studio” to “Looker Studio”. This was done to unify all their business intelligence tools under the Looker brand. So, Looker Studio is essentially the updated and improved version of what was previously known as Data Studio.

Yes. After the initial 14 day trial period of the plan, if there is no payment method, payment will fail and the plan will be automatically canceled. However, if you remove paid connectors from the plan, it will be made active. You can then use Early Access connectors until their status changes.

No there are not. Add as many different connectors as you need. However, after a particular point, it would make more sense cost wise to upgrade to a higher plan. That point would vary depending on the combination of connectors.

Early Access connectors can be used with any plan.

Do you have any questions about the Connector?