HubSpot Looker Studio Connector

Connect HubSpot to Looker Studio (formerly Google Data Studio) to automate your reporting and create insightful and actionable dashboards.

Hubspot Logo

What is Early Access?

Early Access means we are still adding features to the connector and it has not yet been launched to the Connector Gallery. The connector is free to use while it is early access.

At the end of early access, you will also have the option to utilise the 14 day free trial of the connector.

Many Connectors On Any Plan
Many Accounts Per Connector On Any Plan
Help To Figure Out Your KPIs

Start Making Data Driven Decisions Using The HubSpot Looker Studio Connector

The HubSpot Looker Studio connector allows you to get data from HubSpot Objects into Looker Studio. These include:

Calls, Companies, Contacts, Deals, Emails, Line Items, Meetings, Notes, Owners, Pipelines, Products, Tasks

#109_report analysis_twocolour

How It Works


Sign-Up to a Plan

Sign-up to the Solo Plan using a Google Account. Use the same account to use the HubSpot Looker Studio Connector.

#13 authentication


Connect HubSpot

Authenticate and connect HubSpot Accounts to Looker Studio.


Start Creating Actionable HubSpot Dashboards

Use data from HubSpot to create Actionable Dashboards in Looker Studio.

Pricing To Suit The Stage Your Business

Connector prices are based on the plan you choose/have


For a user who needs one to a few connectors, usually for their own needs




HubSpot Accounts

USD Monthly


For a user that needs many different connectors. Eg to work with many clients




HubSpot Accounts

USD Monthly


For multiple users needing many connectors. Eg staff of an agency with many clients

Coming Soon!






No credit card required!

How To Get Started?

First Sign Up to a Plan

Create a Google Account if You Don't Have One

If you are not signed into a Google account in the browser you are using when you click the Try button, you will be carried to the Looker Studio Overview page.
When you click the USE IT FOR FREE button, you will be presented with Sign in with Google screen. Sign in with a Google Account or click Create account to the bottom of the page to continue to Looker Studio.

Choose a Google Account to Sign-Up

Sign up and access to the connector is based on the Google Account used. Make sure you are signed in to the Google account you want to use in the same browser before you click try.

For users that use many Google Accounts in chrome however, it can be tricky to select the account you want to use, if it is not the default account. This is because the current behaviour of Looker Studio sends the user to the home screen when they attempt to change their account from the default, using the Google Account selector to the top right. The easiest way around this is to make sure to set up a Profile in Chrome for the Google Account you want to use, and switch to that Profile.

Screenshot of Looker Studio Authorise Google Account UI showing Authoirse Button encircled with red box
Click the Authorise Button

Start to Authorise Looker Studio to Use This Connector

In order to get your HubSpot data into Looker Studio, your Google Account must Authorise the HubSpot Looker Studio Connector to connect to HubSpot.

Click the AUTHORISE  button start the process.

Select a Google Account to Authorise the Connector

If the Google Account you want to use is in the list presented, select it. If it is not, select Use another account. This account will be used both to use the HubSpot Looker Studio Connector and Sign-up with a Plan.

HubSpot Google OAuth Continue

Review What is Shared

Review what your Google Account will share with the HubSpot Looker Studio Connector and click the Continue button.

Authorise the Connector

In order to connect your HubSpot data to Looker Studio the HubSpot Looker Studio Connector must be allowed to Connect to an external service.
Click the Allow button to Authorise.

Select a Plan

Select a Plan

  • Select the free Solo Plan to get started.
  • Click Next until the Autorisation screen in presented.
  • Click the AUTHORISE button to begin signing up to the Solo Plan

Review Your Order

Review the order and click Proceed To Checkout.

Enter Your Name

Enter your first and last name.

By default the email of the Google Account you used with Looker Studio is populated (if changed it must me an email of a Google Account you intend to use with Looker Studio).

The email used will also be the main email associated the subscription.

No billing information is required to get started!

Complete You Order!

Click the subscribe button to get the Solo Plan.

Connect HubSpot to Looker Studio

Get Credentials

Have Hubspot login credentials ready.

#13 authentication

Add An Account

  1. Select Add an Account from the Connector Management
  2. Click Next until Authorise button is shown
  3. Click Authorise button
  4. Enter Email Address and Password or one of the other Sign in buttons to initiate OAuth authentication
  5. Choose a HubSpot account

About HubSpot

HubSpot is an all-in-one inbound marketing and sales software that helps businesses attract, engage, and delight customers. It offers a suite of integrated tools and features, including CRM, marketing automation, content management, social media management, and customer service.

About Looker Studio

Looker Studio (formerly Google Data Studio) is a visualisation and reporting tool offered by Google. With Looker Studio, users can connect, transform and visualise data from various sources, creating dynamic and interactive reports and dashboards. There is a free and a paid (Pro) version of Looker Studio

Frequently Asked Questions

There is no difference! Google Data Studio is now Looker Studio!

In December 2022, Google renamed “Google Data Studio” to “Looker Studio”. This was done to unify all their business intelligence tools under the Looker brand. So, Looker Studio is essentially the updated and improved version of what was previously known as Data Studio.

Yes. After the initial 14 day trial period of the plan, if there is no payment method, payment will fail and the plan will be automatically canceled. However, if you remove paid connectors from the plan, it will be made active. You can then use Early Access connectors until their status changes.

No there are not. Add as many different connectors as you need. However, after a particular point, it would make more sense cost wise to upgrade to a higher plan. That point would vary depending on the combination of connectors.

Early Access connectors can be used with any plan.

Do you have any questions about the Connector?